SQAD adds quotes

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Spot Quotations And Data, a Tarrytown, N.Y.-based company that estimates costs for spot TV and radio advertising, is developing a national panel to provide similar estimates for network TV, syndication and cable. The unnamed service, expected to be operational in the first quarter of 1996, initially will provide data to existing SQAD clients and has a commitment by Nielsen Media Research to serve as the competitive expenditure pricing data in its Monitor-Plus service. SQAD President Neal Klar said he has not yet decided whether the service will be syndicated.

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