Square One acquires Maxfield Group

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Dallas-based Square One has acquired the Maxfield Group, creating the third-largest independent agency in the Southwest with $80 million in capitalized billings. Maxfield is a 47-year-old business-to-business marketer. Square One is a full service ad agency specializing in consumer, business-to-business and Hispanic categories. Square One clients include Miller Brewing Co., Sprint Corp., HBO and First USA

Copyright July 1999, Crain Communications Inc.

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