Turns out green beer and shamrocks are a multibillion-dollar business.
More than half of all Americans are expected to celebrate St. Patrick's Day this year, spending more than $4 billion in the process. According to a new survey from the National Retail Federation and BigResearch, 122 million consumers plan to celebrate this year, up from 111 million a year ago. It's the biggest turnout for St. Patrick's Day in the survey's eight-year history.
|Make a special dinner||34%|
|Attend a party at a bar, restaurant||31%|
|Attend a private party||19%|
"March is typically one of the slower months of the year, in terms of consumer spending, but we expect this year's celebration to provide a nice boost for companies who are in the business of promoting the holiday," said Phil Rist, exec VP strategic initiatives at BigResearch.
|St. Patrick's Day Spending|
"Eager to shake off the winter blues, consumers will look to St. Patrick's Day as their first spring-related celebration, meaning great things for the economy, retailers and restaurants," said NRF President-CEO Matthew Shay.