Stabilizing after rocky 2000

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After a turbulent 2000, Y&R Advertising, New York, calmed down a bit in 2001. The agency won several big accounts, including AT&T Consumer, VeriSign and Sears, Roebuck & Co. (beating WPP Group sibling Ogilvy & Mather in a shoot-out over strategy on creative branding). It also successfully launched a global campaign for Ford Motor Co.'s Jaguar cars (won late in 2000) as well as ads for MetLife and the National Football League. Though several senior executives (Linda Srere, Ed Vick) departed, leadership at the top of parent company Young & Rubicam appears to have stabilized, with Mike Dolan, chairman-CEO of Young & Rubicam, picking up Mr. Vick's responsibilities as Y&R Advertising CEO. Ron Bess, formerly CEO of Y&R's Diversified Communications Group, took control of Y&R's flagship office, New York, as chairman-CEO. As with other agencies, a souring economy resulted in layoffs: Y&R let go of roughly 110 employees, or 10%, in 2001.


Having taken its lumps, the agency could be poised to rebuild under Mr. Dolan as he shifts from senior manager to agency chief. Look for him to improve relationships with global clients like Colgate-Palmolive Co.

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