Starbucks to kick off ads for 2 grocery lines

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Starbucks Coffee Co. is set to launch the first significant advertising behind its bottled Frappuccino drink, jointly marketed by Pepsi-Cola Co., and packaged ice cream line in separate campaigns from Fallon McElligott, Minneapolis. Both will use national print and radio. No TV is slated.

Copyright April 1999, Crain Communications Inc.

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