Starcom launches new unit headed by former Giant Step head

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Starcom Media Services, the media services unit of Leo Burnett Co., Chicago, will launch Starcom IP, a global unit that will develop Internet protocol-delivered media opportunities. The new unit will be headed by Rishad Tobaccowala, who will serve as president. Mr. Tobaccowala was previously president of Burnett's Giant Step interactive agency. Now, he will work with Giant Step and other clients to develop IP media solutions.

Copyright December 1998, Crain Communications Inc.

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