Stark seeks drug ad deductibility limits

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U.S. Rep. Pete Stark (D., Calif.) last week proposed legislation that would deny tax deductibility to any pharmaceutical ad that doesn't devote half its space or time to risks and side effects. Rep. Stark charged that the growth of direct-to-consumer drug ads was increasing drug costs and said his proposed Fair Balance Prescription Drug Advertisement Act would counter those costs. Ad groups questioned the legislation's constitutionality and moved to warn marketers.

Copyright June 2000, Crain Communications Inc.

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