Starmedia picks Lowe Lintas for Brazil work

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SAO PAULO--Spanish- and Portuguese-language portal StarMedia has appointed Lowe Lintas & Partners, Sao Paulo, to handle advertising for its local Web sites to provide a more local flavor to ads. Until now, creative has come from the Buenos Aires-based agency HBB,which handles all corporate work in the region.

McCann-Erickson Worlwide, Sao Paulo, handles media and Rapp Collins, Sao Paulo, direct marketing. Gratis1, StarMedia's recently launched free access operation, is with Young & Rubicam.

Local Web sites will include search tool Cade, tourist guides for Sao Paulo and Rio de Janeiro GuiaSP, GuiaRJ and associated products Noite ao Vivo and Humortadela. The agency will also handle the portal's business marketing.

Copyright May 2000, Crain Communications Inc.

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