Directed by Antonucci of A.K.A. Cartoon Co. in Vancouver, the spot marks the commercials debut of a comix character named Too Much Coffee Man, a java junkie designed by Shannon Wheeler of Austin, Texas. The spot opens as this coffee achiever awakes in need of a fix and discovers that he's out of filters. "Shooz, yeah!," he grunts, whipping off one of his All Stars and shoving it into the coffee maker. After sipping the sole-soaked brew, though, his head explodes, reduced momentarily to a naked purple brain and goggling eyeballs, then his tongue flies out, emblazoned with the Converse logo.
Art director Monica Taylor says she discovered Coffee Man in a Boston comics store, and that cartoonist Wheeler agreed to the spot once he realized "we weren't going to bastardize Too Much Coffee Man." Other credits to writer Dave Rakowiecki, CDs Rich Herstek and Peter Favat and producer Harry McCoy.
Modular speeding for Rowe Furniture via D.C.'s Adworks. Credits: CD Mark