Even Before He Starts, Ford Hands Farley More Oversight

Marketing Exec to Also Oversee U.S. Sales and Service

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DETROIT (AdAge.com) -- Jim Farley hasn't even started his new job yet and already his star has jumped a notch.
Jim Farley
Jim Farley

Ford Motor Co. today handed other crucial responsibilities to Mr. Farley, who will now also oversee U.S. sales and service for Ford, Lincoln and Mercury.

Mr. Farley doesn't join Ford until the middle of the month as its group VP-marketing and communications; he comes over from Toyota Motor Sales USA, where he had been group-VP and general manager for Lexus.

Handing those additional duties to Mr. Farley means Ford's search to replace Francisco "Cisco" Codina is over. Ford announced two months ago that Mr. Codina would retire Nov. 1. After 30 years with the company, Mr. Codina had risen to group VP-global marketing, sales and service for the three brands in North America for the three brands.

Ford released October sales data yesterday. The automaker sold 13% fewer new vehicles in the U.S. through the first 10 months to 2.177 million compared to a year ago. But the automaker yesterday announced North American production changes. In the second half of the year it plans to make 1.282 million vehicles in North America -- 2,000 more than initially announced in early September. Ford said it reduced production in the third period by 3,000 units to 637,000 vehicles and estimated it would produce 645,000 vehicles in the fourth quarter, or 5,000 more than previously announced.
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