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When New York freelance copywriter Charles Hall heard that a close friend was nearly raped after leaving his birthday party last year, he started talking about the incident with friends and acquaintances and became appalled at the prevalent attitude that victims "ask for it."

So Hall, collaborating with New York art directors Eric McClellan, Mike Bade and Amy Stern, created these hard-hitting posters to help fight that alleged bias. "This is not an invitation to rape me," reads tiny red type over areas of grainy closeup photos that focus on subjects like the crotch of a woman wearing fishnet stockings, the lips of a kissing couple or the clasped hands of a man and a girl. Small black and red stickers, which will be pasted on existing outdoor ads around New York, convey the message: "Rape is not sex. Rape is violence."

Hall, who so far has financed the campaign out of his own funds, is looking for backers so that he can shoot print ads and a television spot. Some of the ads

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