Storck breaks ads for new candy

Published on .

Storck USA, Chicago, as part of an overall increase in ad spending, will launch a $6 million TV campaign in April for its new Ice Fresh hard candy. The ads, from Pahnke & Partners, Hamburg, feature two Eskimos in the desert unable to decide whether the new combination mint/fruit candy is "fresh" or "delicious." They decide to dub it "Frelicious!" Earlier this year Storck launched new TV for its Riesen brand.

Copyright February 2000, Crain Communications Inc.

Most Popular
In this article: