Straight UP! introduces automated media trafficking process

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Straight UP!, a provider of Web-based direct marketing software, is launching eTraffix, a new component of eTrax that automates the e-marketing trafficking process. Using eTraffix, e-marketers can send ad reps appropriate user names and passwords. By logging on to a designated site, a rep can grab and code their own banners, buttons and text, as well as review click-through and conversion numbers for those pre-made graphics, allowing ad reps to select different creative if productivity on a particular banner or button is low.

Copyright February 2000, Crain Communications Inc.

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