Streaming media usage spikes 65 percent over last 12 months

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Streaming media consumption jumped to a high in November, with 35 million Web users, or 36 percent of all Web surfers, accessing streaming content via home computers, up 65 percent from 21 million in November 1999, according to Nielsen/NetRatings. The huge jump in interest in online streaming media is pegged to big media events, such as the still-to-be decided presidential election.

Copyright December 2000, Crain Communications Inc.

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