StreamSearch goes extreme

Published on .

As part of its own effort to reach Gen Y and Gen X Web users, RealNetworks signed on as a charter sponsor of the X-Stream sports channel operated by, which covers extreme sports through streaming video, audio, news, music and e-commerce. The XSC sponsorship model links the advertiser with the content throughout the user's online experience.

Copyright October 2000, Crain Communications Inc.

Most Popular
In this article: