The Screen Actors Guild plans to announce the week of Oct. 9 details of a boycott against Procter & Gamble Co. in connection with the 5-month-old strike against the ad industry by SAG and the American Federation of Television & Radio Artists. The boycott will be endorsed by the AFL-CIO and aimed at getting consumers to stop buying targeted P&G products to support the striking actors, a SAG spokeswoman said, though she added that details of specific products targeted wouldn't be announced until next week. P&G has been singled out because it continues to shoot commercials using non-union actors and is "influential on the [ad industry's] Joint Policy Committee'' that has negotiated with actors. The spokeswoman did not, however, confirm comments posted to the P&G message board on Yahoo! Finance in recent days claiming a news conference announcing the boycott would include such stars as Susan Sarandon, Tim Robbins and Richard Dreyfus. A P&G spokesman said the ad industry's contract offer to the actors is "fair and lucrative'' and stated that P&G will continue to do "business as usual,'' including shooting commercials with non-union actors and union members who choose to cross the picket line.
Copyright October 2000, Crain Communications Inc.