Strong looks at six agencies for brand building work

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Strong Capital Management is looking at six agencies to create a $5 million to $10 million branding campaign for its mutual funds. Contenders include: Carmichael Lynch, Minneapolis; EPB Communications, New York; Goodby, Silverstein & Partners and TBWA/Chiat/Day, both San Francisco; and Leap Partnership and Publicis & Hal Riney, both Chicago. A decision on an agency is expected by yearend.

Copyright October 1999, Crain Communications Inc.

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