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In a print campaign that broke in last week's National Enquirer, mint marketer Ragold appears to take off on rival Kraft Foods' Altoids ads that recently won Magazine Publishers of America's Kelly Award. In similar lettering, one execution for Intense Velamints reads: "You can buy a stronger mint. But what in God's name did you put in your mouth to need one?" Another ad reads, "If you insist on breath mints that hurt, bite your lip first." A related effort for Ragold's Juicefuls also is running in the tabloid. Cramer-Krasselt, Chicago, handles both brands.
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