Study cites unused POP displays

Published on .

Forty percent of manufacturer-supplied point-of-purchase displays are never used, according to a survey of retailers reported by Marketing Science Institute, Cambridge, Mass. The study reports annual expenditures on retail displays and other point-of-purchase materials total over $12 billion and that some retailers are either reluctant to feature programs or fail to comply with previously established agreements to use POP materials.

Copyright August 1997, Crain Communications Inc.

Most Popular
In this article: