Study: Females narrowing the Web gender gap

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The gender gap between men and females on the Web has narrowed to 8% from 21% in less than two years according to a study by the Strategis Group.

The study said that while only 16% of U.S. adult females were regular Web users in mid-1997, compared to 37% of males, by the end of 1998, female usage has grown to 38%, while male usage rose 46%.

While the gap is shrinking between men and women, the study found that the sexes still tap the Web for different things. For instance, females purchase clothing online at a 4-to-1 ratio compared to males; men buy software at a 3-to-1 ratio compared to females.

Copyright June 1999, Crain Communications Inc.

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