New study shows e-commerce revenue outranks advertising

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A study from research company ActivMedia released June 19 found that, of the $21.8 billion in Internet revenue generated in 1997, 98% came from the sale of products and services online, rather than from advertising, which accounted for only 2% of total Internet revenue.

``Real Numbers Behind 'Net Profits 1998'' is the fifth wave of ActivMedia's global study conducted among more than 2,000 Web site executives responsible for e-commerce. An executive summary is available at

Copyright June 1998, Crain Communications Inc.

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