Study: Web stealing eyeballs from other media

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According to a survey of 100,000 Web users, conducted by investment bank Hambrecht & Quist and ad network LinkExchange, respondents are spending less time with other media in favor of spending time online. The study, to be published March 30, found that roughly 22% of the users surveyed spend less time on TV because of the Web and approximately 12% spend less time with newspapers and magazines because of the Web. Radio lost the least amount of time, with only 3% of the respondents reporting that they favor Web over radio usage.

Copyright March 1998, Crain Communications Inc.

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