Subconscious Subway

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Subway Sandwiches on Monday breaks a pair of regional spots targeted at a younger demographic group and featuring a modern coffee house "poetry slam." The campaign, aimed at 18-to-34-year-olds, focuses on Subway's freshness and is tagged "Get sub conscious, go to Subway." EvansGroup, Seattle, handles.

Copyright January 1996 Crain Communications Inc.

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