Subscription pricing kicks in for WSJ

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The Wall Street Journal's Interactive Edition is nearing the Aug. 31 end-date of its free service period. Subscribers who signed on prior to July 31 get to access the site for free. Subscriptions are priced at $29 per year for print subscribers and $49 for non-subscribers..

Registrants automatically get a two-week trial period before charging begins, no matter when they sign on, but the several-month window of time between the site's spring launch and the management of the site as a subscribers' medium is now closed..

As of Aug. 14, the service has 600,000 registrants, and about 50,000 daily readers, according to Business Director Tom Baker. "On the basis of our first few weeks of charging we've been successful," Mr. Baker said. "We're in the process of converting people, and many of them won't stay. But I think the process is similar to building circulation in print. ... A minority of our Web subscribers are subscribers to the print edition. I think people will pay to read us..

Copyright August 1996, Crain Communications Inc.

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