Subway cuts $60 mil review to trio

Published on .

Subway has narrowed its $60 million media review to MediaCom, Western Initiative Media Worldwide and TN Media, all New York, with a decision expected in mid-February. Contenders in its creative review, which should be completed by mid-March, are still undisclosed. AAR/Bob Wolf Partners, New York, is handling both reviews. Publicis & Hal Riney, Chicago, was the previous agency for both assignments.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: