Summer movie promos in works

Published on .

The summer movie season hasn't yet arrived and already fast-feeders are dealing for 1998 summer films. Taco Bell struck first, snatching TriStar Pictures' "Godzilla." Taco Bell will support with a $20 million promo push. Burger King has first refusal rights on Warner Bros.' "Superman Reborn" but is said to be looking at several movies in development at DreamWorks SKG.

Copyright May 1997, Crain Communications Inc.

Most Popular
In this article: