Sun on Super Bowl

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Sun Microsystems, Mountain View, Calif., will make its Super Bowl debut in January as part of a new, nearly $30 million brand campaign. Print breaks today. TV breaks in January with a network buy including the Super Bowl, prime time, NBA playoffs and the Academy Awards, as well as cable and spot TV in key markets. Print and TV will use an irreverent tone to pitch that computer devices need to work together; Sun positions its Java and networking technologies as tools to make that happen. "Stop the technology madness," says the launch print ad. "Gizmos of the world unite," says another. Lowe & Partners/SMS, San Francisco, handles.

Copyright October 1997, Crain Communications Inc.

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