Super Reggie to Visa USA

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"Read Me a Story," a literacy-related promotion by Visa USA, was awarded the Promotion Marketing Association of America's Super Reggie Award as best promotion of 1996. Honored along with Visa USA for the project were Frankel & Co., Chicago, BBDO Worldwide, New York, and Ketchum Public Relations, San Francisco. Transactions on Visa cards generated contributions for the literacy effort, which was aimed at elementary school children and featured a 61-city bus tour of story book characters.

Copyright March 1997, Crain Communications Inc.

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