CBS' runaway success "Survivor" has nearly sold all ad time for its Aug. 23 finale. In addition to existing charter advertisers, the 2-hour finale broadcast has booked time with a number of movie companies and major soft-drink brands. Universal Pictures and DreamWorks Pictures, according to executives, have bought time. Pricing for the show has stayed at about $600,000 for a 30-second spot--the original pricing for the event.
Copyright August 2000, Crain Communications Inc.