Suzuki breaks $20 mil push from Colby Effler for XL-7 SUV

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American Suzuki Motor Corp. rolls out its first car work from Colby Effler & Partners, Santa Monica, in in a series of 15-second spots for its all-new XL-7 sport utility vehicle. The estimated $20-million "It fits" campaign will break in early December on national cable TV.

Copyright November 2000, Crain Communications Inc.

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