Swatchmobile is named Smart

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The minicar that will be jointly produced by German automaker Mercedes-Benz and the maker of Swatch watches will be called Smart. The two-seater, informally known as the Swatchmobile, will go into production in October 1997 in France and will be marketed and sold through a new network of franchises separate from Mercedes dealers. Mercedes holds 51% of the venture, with 49% held by the Swiss Corporation for Electronics-and-Watchmaking Industries Ltd., the originator of the Swatch line of fashion watches. The car will sell for about $10,300 to $13,800.

The Bahamas Ministry of Tourism awarded a three-year contract to Bozell, Jacobs, Kenyon & Eckhardt, New York, for its $30 million (annual) integrated marketing communications program. Robinson Lake Sawyer Miller, Bozell Public Relations and CSS, all New York-based BJK&E units, will also work on the account. Joey Reiman Agency, Atlanta, previously handled.

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