Switchboard.com rolls out national e-marketing initiative

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Internet directory and local merchant network Switchboard introduced Deals Nearby, a national e-marketing program directed at aligning consumers with targeted money-saving offers from retailers within their local communities. Deals Nearby will provide brick-and-mortar businesses with a method of reaching local customers who have opted-in to receive e-mail based local offers. The program, in tests in 10 locations, will roll out by year-end. Deals Nearby will be marketed under the Switchboard brand and the same Deals Nearby offers that are sent via e-mail will also appear on the CBS Switchboard.com site. In addition, Deals Nearby will be made available to Switchboard syndication partners as a private-label solution.

Copyright January 2001, Crain Communications Inc.

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