AT&T Broadband opens big consumer promotion

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AT&T Broadband kicked off an ad campaign in 10 markets supporting its most aggressive consumer promotion to date, offering free local and long-distance phone service with free installation until February. Consumers can sign up for the offer until Nov. 15. The campaign, which broke Sept. 4, includes newspaper ads and TV spots on AT&T-owned cable channels, direct mail, bill inserts and outbound telemarketing. Husk Jennings, Jacksonville, Fla., handles print and TV; Impiric, a unit of Young & Rubicam, New York, is responsible for direct marketing.

Copyright September 2000, Crain Communications Inc.

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