AT&T EasyCommerce Account won by McCann

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AT&T Corp. awarded a $5 million to $10 million direct and print ad account for AT&T EasyCommerce Services to McCann Direct Worldwide and made McCann agency of record for the brand. Poppe Tyson handled projects during 1996 for EasyCommerce, which offers global communications services and Web hosting for businesses.

Copyright January 1997, Crain Communications Inc.

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