AT&T fights to keep claim

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AT&T, defending its AT&T Internet service advertising, has asked the National Advertising Review Board to examine its ``most powerful network in ther world'' claim. The National Advertising Division of the Council of Better Business Bureaus had earlier asked AT&T to modify the ad line on the grounds that the general public does not understand the technical workings of the Internet. NAD recommended that AT&T clarify the statement to refer to telecommunication services and not an Internet network. MCI originally challenged the TV and print ads, created by McCann-Erickson Worldwide. An NARB hearing will be held in early November.

Copyright September 1997, Crain Communications Inc.

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