T-Mobile Offers Users Data, Cash Bounties for Sprint Subscribers

Sprint Counters That Its Users 'Don't Have to Jump Through T-Mobile's Hoops and Recruit Their Friends'

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Credit: Martin Divisek/Bloomberg

T-Mobile is enlisting its own customers to recruit new users, taking special aim at Sprint Corp. as price skirmishes heat up in the U.S. wireless market.

Starting next week, T-Mobile's refer-a-friend campaign will reward its own subscribers and the friends recruited from other carriers with one year of unlimited data, the company said today. The wireless provider will also give its customers a $25 bonus to spend at T-Mobile for each referral, according to the company's website.

The offer -- introduced with a statement entitled "T-Mobile Urges Its Customers to Rescue Beleaguered Sprint Customers" -- is aimed primarily at Sprint, but also applies to customers recruited from Verizon Communications and AT&T.

After Sprint abandoned a plan to merge with T-Mobile, Sprint's new CEO Marcelo Claure this week introduced a new family service plan for new customers that offers double the shared data allotment of rivals, including T-Mobile.

"It continues to amaze me to see the old carriers failing to listen to their customers, or reward them for their loyalty," T-Mobile CEO John Legere said in the announcement. "That arrogance and indifference has defined the U.S. wireless industry for too long. We're changing that."

Sprint followed up on its Family Share plan today with a new individual offer. Starting tomorrow, new and existing Sprint customers can get an unlimited plan for talk, text and data for $60 a month, the Overland Park, Kansas-based company said. This compares with Verizon's new $60 offer, which is limited to 2 gigabytes of data, and T-Mobile's $80 unlimited data, calling and text messaging plan.

Sprint's announcement took the time to swipe at T-Mobile's recruitment plan, saying its customers "don't have to jump through T-Mobile's hoops and recruit their friends."

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