AT&T Wireless to McCann

Published on .

AT&T Wireless Services, Kirkland, Wash., (formerly McCaw Cellular) named McCann-Erickson, San Francisco, agency of record for its estimated $40 million-plus account. The Richards Group, Dallas, formerly handled. Two other core AT&T agencies, Young & Rubicam and FCB/Leber Katz, both San Francisco, also participated in the final review. McCann last week also won the $70 million account for AT&T's equipment company to be spun off by 1997.

Most Popular
In this article: