AT&T WorldNet unveils ad program

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AT&T Wednesday announced thirteen companies which are participating in an AT&T WorldNet charter advertising preview. They include Delta Air Lines; J.C. Penney Co.; MasterCard International; Discovery Channel; Duracell; Adobe Systems; Hearst New Media HomeArts; the National Basketball Association; MCA/Universal; Frontier Technologies; 1-800-Flowers; Cox Communications' Atlanta Games site; and Sony Electronics. Charter advertisers pay $30,000 for one million guaranteed impressions between May and July. However, charter advertisers will receive special discounts throughout 1996, receive co-marketing opportunities and will get the month of April free for advertising.

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