Taco Bell announces new president, confirms agency shift

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Following disappointing second-quarter sales results, Tricon Global Restaurants announced late July 18 that it was replacing Taco Bell's president and the chain's national ad agency. Irvine, Calif.-based Taco Bell named Emil J. Brolick, a 12-year veteran of Wendy's International, as president, succeeding Peter Waller. Mr. Brolick's most recent Wendy's post was senior VP-planning, research and new-product marketing. In a statement within Tricon's latest earnings release, Tricon CEO David C. Novak announced it assigned the taco chain's "$200 million advertising account to Foote, Cone & Belding on an interim basis until Brolick has had an opportunity to fully review the situation.'' The ad work moves from TBWA/Chiat/Day, Playa del Rey, Calif. Taco Bell's same-store sales were down 6% over the prior quarter, and that trend is expected to continue through the third quarter. At Tricon's two other fast-feeders, KFC Corp.'s same-store sales were down 3%, while Pizza Hut sales were up 1%.

Copyright July 2000, Crain Communications Inc.

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