Taco Bell mktg. VP exits

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Taco Bell VP-Marketing Blaise Mercadante has left to join Universal Studios Florida, Orlando, as exec VP-marketing. Mr. Mercadante will oversee strategic planning, alliances, research, product development, advertising, promotions and publicity. Taco Bell, which last week shifted ad creative to TBWA Chiat/Day, Venice, Calif., from Bozell, Costa Mesa, said no successor to Mr. Mercadante was immediately named.

Copyright March 1997, Crain Communications Inc.

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