Taco Bell opens 1st broad Net push

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Taco Bell Corp. will launch its first comprehensive Internet ad campaign, promoting its late-night service. At least a dozen banner ads designed by TBWA/Chiat/Day, Playa del Rey, will break the week of June 19 on 16 Web sites, including MTV.com and ESPN.com.

Copyright June 2000, Crain Communications Inc.

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