TV Spots of the Week | Media Player


And Other Current TV Commercials of Note

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$30 Million Dog
Client: Taco Bell
Brand: Taco Bell Restaurants
Title: "Bobbing Head"
Agency: TBWA/Chiat/Day
This is a spot from the late-1990s campaign that has just cost Taco Bell a $30 million court judgement. The court found that the company took the concept for its live-action crazed-Chihuahua character from two Michigan men without compensation. Now, after five years of litigation, it has to pay them. Read the full story and see a second dog spot.

By the Balls
Client: Virgin Mobile
Brand: Virgin Mobile Wireless
Title: "Cut the Cord"
Agency: Fallon, New York
This latest effort in genital-focused shockvertising is as offensive as it is nasty. But that's the point, of course.

Client: Volkswagen
Brand: Touareg
Title: "Stream"
Agency: Arnold Worldwide, Boston
Next time you have to drive through 22 inches of water, this is the car you'll want to have. In its flair for oddball names, the automaker could well have called this model "Volksboaten" rather than "Touareg." Plus Volksboaten is way easier to pronounce.

Dancing Dog
Client: Del Monte Foods Co.
Brand: Kibble n' Bits
Title: "Dance"
Agency: Doner, Detroit
Shaking his booty with the best of them, a canine consumer dances for joy at being fed Kibbles 'n Bits. This is Del Monte's first campaign since acquiring the brand last year.

West Nile Virus Sell
Client: S.C. Johnson & Son
Brand: New "Off" Products
Title: "Educational 2003 Line"
Agency: Foote, Cone & Belding, Chicago
S.C. Johnson uses the threat of West Nile virus as the chilling selling point in this spot that opens with the image of a young boy reflected in the bulbous eye of a screen-filling mosquito. But the message couldn't be clearer: Keep them off with "Off."

The Brawny Woman
Client: Georgia Pacific
Brand: Brawny Towels
Title: "Arm"
Agency: DDB Worldwide
Talk about a paper towel commercial on steroids. Arnold Schwarzenegger could hardly do better in a kitchen cleanup. This is one of the last of Brawny's ads before it unveils its new and improved Brawny man icon.

Lettuce Suit?
Client: Dairy Queen
Brand: Crispy Chicken Salad
Title: "Larry Lettuce"
Agency: Grey Worldwide
If that's a man in a lettuce suit, this must be a Dairy Queen, right? Lettuce Suit? Dairy Queen?

Pre-fab Lasagna
Client: Kraft Foods
Brand: Fresh Prep
Title: "Fresh Prep"
Agency: Kaplan Thaler Group
A spot from Kraft's continuing campaign to reach consumers who yearn for pre-fab lasagna kits. Just add meat and assemble the parts from their plastic bags.

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