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TAIPEI - Taiwan is the third largestInternet market in Asia/Pacific, after Japanand South Korea, with 10 million home users,according to Internet measurement serviceNielsen//NetRatings, a partnership betweenACNielsen's eRatings.com, Nielsen MediaResearch and NetRatings.

Fifty-five percent of the country'shouseholds have PC's at home and 43% haveaccess to the Internet. The figures areclosely comparable with homes in Hong Kongand Singapore. In Hong Kong, 57% ofhouseholds have PC's and 50% have access tothe Internet. In Singapore, 60% ofhouseholds have PC's, 48% have access to theInternet.

The average Taiwanese Internet user spent inJanuary just under seven hours online in 12visits to the world wide Web, went to 18unique sites and downloaded 737 pages.Surfers spent on average 36 minutes, nineseconds per session online, viewing 64pages.

"We can see that the numbers compare veryfavorably with those in more advancedInternet economies like the US and theU.K.," says Summer Shiah, sales andmarketing director, eRatings.com, Taipei.

Copyright March 2001, Crain Communications Inc.

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