Taiwanese brands on the rise

Published on .

Five hot marketers to watch

BenQ: Acer Group spinoff recently bought Siemens Mobile wireless-phone division. Execs say key reason was power and scale to push BenQ brand global.

Foxconn: This is the registered trade name of Hon Hai, the No. 1 contract electronics maker in the world. Hon Hai is a worldwide heavyweight with customers from Apple to Sony; it has the resources to compete.

Tatung: Already doing well in U.S. with its own flat-panel TVs (now at Wal-Mart), it recently formed a strategic partnership with Roku, a well-known and respected up-and-comer in the U.S., to develop digital music players.

Acer: The grandfather of Taiwanese brands has been selling computers in North America for more than 20 years and counts many schools and government agencies among its consumer base. Spinoffs: BenQ and Wistron (contract computer manufacturing for likes of HP, Dell and Microsoft).

D-Link: A networking and communications company, D-Link is another brand that's been around for a while in the U.S. Thanks to the rise of broadband and home networking, the brand exposure, and profile, has risen of late.

Most Popular
In this article: