Tale of the Tape: Fat vs. Healthy

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Burger King

Enormous Omelet: Two eggs, two slices of cheese, three bacon strips and sausage.

Stats: 730 calories, 47 grams of fat (17 saturated) 415 mg. of cholesterol and 1,860 mg. of sodium.

Bull's-eye consumers: Young men 18-24, especially Whopperheads

Proud parent: "Twice the size and twice as satisfying," said BK's Denny Post.

Sales: Within days of its Mar. 28 launch, Burger King sold well over a million of the weapons of mass digestion.

PR pickup: 86 stories in first week (Factiva); 713 TV hits in first four days. All networks, morning shows, Jay Leno and David Letterman per VMS

CSPI Food Porn Rating: X, still tamer than Hardee's Monster Thickburger, "the fast food equivalent of a snuff film."

Pop-culture commentary: "Comes with a free Kirstie Alley action figure." -Jay Leno.


Wendy's Fresh Fruit Bowl: Pineapple, cantaloupe, honeydew, red seedless grapes and low-fat strawberry yogurt

Stats: 220 calories, 1 gram of fat (none saturated), 5 mg. of cholesterol and 85 mg. of sodium

Bull's-eye consumer: Adults, mainly female age 30-plus

Proud parent: Wendy's says: "Two fresh new ways to enjoy your favorite fruits."

Sales: 1 million pounds of fresh fruit per week since it was introduced.

PR pickup: 15 stories in first week (Factiva); TV hits 87, including Telemundo and NBC Nightly News per VMS.

CSPI Food Porn Rating: "A Saturday morning cartoon"

Pop-culture commentary: "Wendy's is launching an ad blitz to advertise its fresh food options."-NBC Nightly News."

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