The Well taps Scheyer for $1M account

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The Well, a Sausalito, Calif.-based online service that currently has about 11,000 subscribers, named Scheyer/SF, San Francisco, agency of record for its $1 million account. The account was formerly at Woolward & Partners. The agency plans to soon launch a national print campaign--to run in Wired and The New Yorker, among others. The agency has $3.5 million in annual billings.

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