Much more than taxes

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H&R Block broke a $100 million campaign Jan. 11 to reposition the tax preparer as a year-round financial services provider. The ad campaign from Y&R Advertising, Chicago, introduced services including financial planning, brokerage, mutual funds and mortgages. The services will be available through a new network of H&R Block Financial Centers open year-round and via a redesigned Web site (, which will also offer online banking and insurance services.
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