TBWA adds Nissan account in Hong Kong

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NEW YORK -- Honest Motors, Nissan's Hong Kong distributor, has moved its Nissan account from local agency Creasia to TBWA Lee Davis. DDB Worldwide, Creasia and TBWA Lee Davis pitched for the account, worth an estimated $4m to $5m in billings. TBWA handles the Nissan and Infiniti accounts in North America, Europe, South Africa and Australia with $825m in total U.S. billings.

The TBWA Lee Davis agency will handle all advertising for all Nissan brands, including Infiniti. TBWA Asia now services the Nissan account in Hong Kong and Singapore. Honest Motors is the sole distributor of Nissan cars and industrial vehicles in Hong Kong and a major distributor in China.

TBWA International is part of the Omnicom holding group.

Copyright December 1996, Crain Communications Inc.

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