TBWA, Bates challenge BBDO's hold on $30m Ralston account

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GENEVA -- Ralston Energy System's Geneva-based European headquarters will decide by year end the fate of its $30m pan-European account currently held by BBDO Paris. In addition to BBDO, TBWA London and Bates London are pitching for the battery account.

Martin Burch, director of Communications at Ralston Energy Systems, says of the review: "All three agencies have made their presentations, but further consumer tests are necessary before a decision is made.''

Currently, BBDO client Gillette is acquiring Duracell, a competitor with Ralston Energy Systems. Although the deal is not expected to effect Duracell's agency roster, if Gillette reviewed the account and assigned the work to BBDO, it would effect the pitch. "The final acquisition is by yearend and if Gillette decides that BBDO should handle Duracell, of course they will no longer work for us,'' says Burch.

Duracell's roster of agencies around the world includes, Ogilvy & Mather, Saatchi & Saatchi and FCB Publicis.

Copyright September 1996, Crain Communications Inc.

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