TBWA Chiat/Day cuts West Coast interactive group

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TBWA Chiat/Day has shut down its West Coast interactive operation, opting to rely on the expertise of parent Omnicom Group's Communicade roster of developers. The Venice, Calif., office let go three full-time employees, including interactive veteran Dick Hackenberg, who was interactive account director on Nissan Motor Corp. USA.

"Like all other agencies, we're grappling with the best way to handle the interactive needs of our clients," said Laurie Coots, chief operating officer. "We don't want to be in the hosting business and watch these things hum 24 hours a day. We want to be stewards of the brand."

For more on this story see the full article in INTERACTIVE

Copyright April 1997, Crain Communications Inc.

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